Lead Generation for Ingredient and Flavor Suppliers
We book meetings for ingredient and flavor suppliers with the food, beverage, and CPG makers their team has not been able to reach.
Who we work with, and who we get them in front of.
Ingredients and Flavors companies we work with
- Flavor houses
- Ingredient distributors and suppliers
- Sweetener, color, and texture suppliers
- Protein and functional ingredient makers
- Spice and seasoning blenders
- Fruit, vegetable, and dairy ingredient processors
- Specialty and clean label ingredient suppliers
- Fragrance suppliers to personal care brands
The accounts we book for them
- Food and beverage manufacturers
- CPG brands and their R and D teams
- Supplement and nutrition brands
- Restaurant chains with central kitchens
- Private label and co-packing plants
From dream list to booked call.
Three steps. You show up for the last one.
Map your market
We build the full list of food and beverage makers that buy your ingredients. Then we find the ones most likely to need a new supplier right now.
Find the angle
One 30 minute call to pull your real strengths out of your head. Certifications, minimums, formulation help, lead times. Then we match each account to what you do best.
Run the play, you take the call
We run the playbooks that fit these buyers, on the infrastructure we set up for you. When a buyer books, your team takes the call.
How ingredients and flavors companies get meetings with brand buyers.
Why Retail Buyers Ignore Your Outreach (And What Actually Gets a Reply)
Retail, food service, and CPG buyers ignore most vendor outreach. Here's why your emails get deleted... and what actually earns a reply.
Read articleHow to Break Into a Brand Account When You Don't Know Anyone There
How vendors selling to retail, food service, and CPG brands can break into target brand accounts cold... a step-by-step approach from MMM founder Ryne Ogren.
Read articleWhat to Actually Do When a Retail Buyer Says 'Send Me More Info'
Retail buyers say 'send me more info' to politely end calls. Here's exactly what to send in the next 48 hours to turn that brush-off into a real meeting.
Read articleYou Got the Meeting with the Buyer... Now What? A Vendor's Guide to Not Blowing It
You got the meeting with a retail or CPG buyer... now what? Ryne Ogren of MoneyMake Marketing walks vendors through how to not blow the first meeting.
Read articleThe follow up rule most vendors get wrong when selling to retail and CPG brands
Why prospect interest decays exponentially, why "just checking in" kills deals, and the new info equals new decision rule vendors should use instead.
Read articleWhy your existing sales team will never open net new retail and CPG accounts
If the same reps who manage your existing retail and CPG accounts also own net new business development, your growth is stalling for a structural reason. Here's why.
Read articleWant to see what we would do for you?
Tell us what you make and who you want to sell to. We will show you the accounts and the play.
See what we'd do for you































































